I’ve always been a bit of a jack of all trades, enjoying the challenge of delivering ideas through design and technology.
Some say it’s better to be a specialist, some say it’s better to be a generalist. From full-cycle product development to incremental improvements, it’s my experience that most projects benefit from a little of both and some common sense along the way.
An outside perspective helps challenge assumptions and bring broader insights into your business. My approach develops and validates ideas whilst working with design and development specialists to balance the reality of brand, infrastructure and budget.
What I do
- Research
- User research
- Business analysis
- Benchmarking
- Design
- Wireframing
- Style guides
- Logo design
- Develop
- Vue.js
- PHP
- Jamstack
- Plan
- Customer journeys
- Site maps
- Content plans
- Create
- Prototyping
- Interface design
- Functional specs
- Review
- User testing
- Analytics
- Accessibility
- Manage
- User experience
- Performance
- Budget
Who I've worked with
Self employed
- NoTagline
- E-commerce platform
- FreeStyleGames
- Guitar Hero Live UX
- Call of duty online UX
- Office of the Public Guardian
- Deputy Reporting and Lasting Power of Attorney
- Mark Wood Explorer
- Ongoing support
- Solo 100 expedition website
- Expedition 8848 website
- North Pole expedition website
- Everest expedition website
- Agency support
- Overview
- Adidas campaign
- Triumph motorcycles campaign
- Vonage campaign
- Argos/Visa campaign
- My HPP care website and application
- Homeserve user testing
- Aga cookers campaign
- Small and medium-sized enterprises
- The Explorers Club, Great Britain and Ireland Chapter
- Sea Eagles Shipping
- Henley Ice Cream
- Bishop's Tachbrook Parish Council
- Kids Run Free charity
- Tempo sporting events
- Harrison Industrial
Head of digital
- Triumph Motorcycles
- Spirit - digital magazine for riders
- Whitbread
- Employee engagement platform
- Thomson Airways
- New inflight menu promotion
- Racoon International
- Website redesign
- Social media content
- Empire cinemas
- Digital magazine
- TRW
- Marketing campaign support
- Summersault
- Creation of digital magazine platform
User experience specialist
- Alstom
- Corporate website redesign
- Intranet redesign
Senior Interface Developer
- Lloyds TSB Commercial Finance
- Information architecture and front-end
- Thales Group
- Corporate website front-end
- Top Marques
- Website front-end
- Arriva Buses
- Website front-end
- Taylor Wimpey
- Website front-end
Web developer
- Jaguar & Landrover
- G4 challenge website front-end
- Asset management system development
- ICI
- Website accessibility and front-end
- Amtico flooring
- Adding multilingual support to CMS
- Virgin Active
- Email campaigns
- Simple Cosmetics
- Website front-end
- Enterprise Inns
- Website front-end
- Aga
- Website front-end
Software Interface Design Consultant
- Devonport Royal Dockyard
- Worflow management systems
- Interface design and usability
Web designer
- Dudley College
- CD-ROM for new teachers
- Interactive learning material
Web Design Assistant
- Ents24
- Website design and branding
My approach
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Establish an appreciation of business and customer requirements
Primarily through workshops, research and competitor analysis.
Example services: user personas, customer journey mapping, usability testing, competitor benchmarking, industry research, content audits, heuristic evaluation, accessibility reviews
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Architect information, infrastructure and processes around business and user requirements
Working closely with designers to ensure creative vision is maintained, with developers to evaluate technical considerations and editorial teams to develop content plans.
Example services: wireframes, sitemaps, project specifications, marketing and communications planning, content planning, infrastructure planning and sourcing
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Develop prototypes to evaluate proposals
The scale, complexity and fidelity of prototypes is geared to what will help make informed decisions and validate proposals.
Example services: paper, Axure or bespoke interactive prototypes
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Aid in the production and delivery of a proposal
Depending on the project, I may produce specification documentation and work with technical teams to develop and integrate front-end or back-end solutions.
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Review and report
Work with stakeholders to define a meaningful reporting strategy and capture key metrics.
Example services: setup of Google Tag manger and Analytics, integration of heat mapping and interaction tracking tools.