I’ve always been a bit of a jack of all trades, enjoying the challenge of delivering ideas through design and technology.

Some say it’s better to be a specialist, some say it’s better to be a generalist. From full-cycle product development to incremental improvements, it’s my experience that most projects benefit from a little of both and some common sense along the way.

An outside perspective helps challenge assumptions and bring broader insights into your business. My approach develops and validates ideas whilst working with design and development specialists to balance the reality of brand, infrastructure and budget.

What I do

User research
Business analysis
Style guides
Logo design
Customer journeys
Site maps
Content plans
Interface design
Functional specs
User testing
User experience

Who I've worked with

Self employed

E-commerce platform
Guitar Hero Live UX
Call of duty online UX
Office of the Public Guardian
Deputy Reporting and Lasting Power of Attorney
Mark Wood Explorer
Ongoing support
Solo 100 expedition website
Expedition 8848 website
North Pole expedition website
Everest expedition website
Agency support
Adidas campaign
Triumph motorcycles campaign
Vonage campaign
Argos/Visa campaign
My HPP care website and application
Homeserve user testing
Aga cookers campaign
Small and medium-sized enterprises
The Explorers Club, Great Britain and Ireland Chapter
Sea Eagles Shipping
Henley Ice Cream
Bishop's Tachbrook Parish Council
Kids Run Free charity
Tempo sporting events
Harrison Industrial

Head of digital

Triumph Motorcycles
Spirit - digital magazine for riders
Employee engagement platform
Thomson Airways
New inflight menu promotion
Racoon International
Website redesign
Social media content
Empire cinemas
Digital magazine
Marketing campaign support
Creation of digital magazine platform

User experience specialist

Corporate website redesign
Intranet redesign

Senior Interface Developer

Lloyds TSB Commercial Finance
Information architecture and front-end
Thales Group
Corporate website front-end
Top Marques
Website front-end
Arriva Buses
Website front-end
Taylor Wimpey
Website front-end

Web developer

Jaguar & Landrover
G4 challenge website front-end
Asset management system development
Website accessibility and front-end
Amtico flooring
Adding multilingual support to CMS
Virgin Active
Email campaigns
Simple Cosmetics
Website front-end
Enterprise Inns
Website front-end
Website front-end

Software Interface Design Consultant

Devonport Royal Dockyard
Worflow management systems
Interface design and usability

Web designer

Dudley College
CD-ROM for new teachers
Interactive learning material

Web Design Assistant

Website design and branding

My approach

  1. Establish an appreciation of business and customer requirements

    Primarily through workshops, research and competitor analysis.

    Example services: user personas, customer journey mapping, usability testing, competitor benchmarking, industry research, content audits, heuristic evaluation, accessibility reviews

  2. Architect information, infrastructure and processes around business and user requirements

    Working closely with designers to ensure creative vision is maintained, with developers to evaluate technical considerations and editorial teams to develop content plans.

    Example services: wireframes, sitemaps, project specifications, marketing and communications planning, content planning, infrastructure planning and sourcing

  3. Develop prototypes to evaluate proposals

    The scale, complexity and fidelity of prototypes is geared to what will help make informed decisions and validate proposals.

    Example services: paper, Axure or bespoke interactive prototypes

  4. Aid in the production and delivery of a proposal

    Depending on the project, I may produce specification documentation and work with technical teams to develop and integrate front-end or back-end solutions.

  5. Review and report

    Work with stakeholders to define a meaningful reporting strategy and capture key metrics.

    Example services: setup of Google Tag manger and Analytics, integration of heat mapping and interaction tracking tools.